Privacy Policy
Principles of Personal Data Processing
Effective date: 2026 (updated in accordance with Regulation (EU) 2016/679 – GDPR)
This Privacy Policy explains how MB Adsera processes personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable European Union and national data protection laws. The purpose of this Policy is to provide transparent information to data subjects about the processing of personal data, including purposes, legal bases, storage periods, rights of data subjects, and the use of cookies.
1. Data Controller
The controller of personal data is:
Įmonė (MB Adsera)
Registration No.: 305662231
Registered / correspondence address: Žirmūnų g. 54–56, Vilnius, LT-09226, Lithuania (correspondence address)
E-mail: info@premiumhem.se
Phone: +46766920988
A Company is responsible for ensuring that personal data is processed lawfully, fairly, and transparently.
2. Definitions
- Personal data – any information relating to an identified or identifiable natural person.
- Data subject / Customer – any natural person who uses, has used, or has expressed an intention to use a Company’s services or purchase goods, including website visitors.
Processing – any operation performed on personal data, such as collection, storage, use, disclosure, or deletion.
3. Purposes of Personal Data Processing
The company processes personal data for the following purposes:
3.1. Performance of a contract (Article 6(1)(b) GDPR)
- customer identification;
- order processing and administration;
- invoice issuance and accounting;
- payment processing;
- delivery of goods;
- warranty and after-sales service;
- handling returns, complaints, and claims.
3.2. Compliance with legal obligations (Article 6(1)(c) GDPR)
- accounting and tax obligations;
- responding to lawful requests from public authorities.
3.3. Legitimate interests (Article 6(1)(f) GDPR)
- ensuring website security;
- preventing fraud and misuse of services;
- improving customer service quality.
3.4. Consent of the data subject (Article 6(1)(a) GDPR)
- sending marketing communications (newsletters, promotions), where applicable.
Providing personal data is necessary to conclude and perform a purchase contract. Failure to provide required data may result in the inability to process an order.
4. Methods of Personal Data Processing
Personal data may be collected and processed when:
- placing an order on the website or by phone;
- contacting customer support;
- subscribing to marketing communications;
- visiting the website (via cookies and similar technologies).
The company ensures confidentiality and applies appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or disclosure.
By providing:
- e-mail address – the Customer agrees to receive order-related communications (order confirmations, invoices, delivery notifications, reminders about incomplete orders);
- phone number – the Customer agrees to receive calls or messages related to order fulfillment and delivery.
5. Data Recipients and Processors
To ensure proper performance of contractual obligations, the company may transfer personal data to trusted third parties acting as data processors, including:
- courier and logistics companies (e.g., parcel machines, couriers);
- IT service providers;
- payment service providers.
Such processors process personal data only on the basis of the company’s instructions and in accordance with data processing agreements and applicable law. Personal data is not used by processors for their own purposes.
6. Legal Basis for Processing
Personal data is processed on one or more of the following legal bases:
- performance of a contract;
- compliance with legal obligations;
- legitimate interests pursued by the company;
- consent of the data subject.
7. Storage Period of Personal Data
Personal data is stored only for as long as necessary for the purposes for which it was collected, including:
- for the duration of the contractual relationship;
- as required by accounting and tax laws;
- for the establishment, exercise, or defense of legal claims.
After the applicable retention period expires, personal data is securely deleted or anonymized.
8. Rights of the Data Subject
The Customer has the following rights under GDPR:
- to access their personal data;
- to request rectification of inaccurate data;
- to request erasure of data (”right to be forgotten”);
- to restrict processing;
- to data portability;
- to object to processing based on legitimate interests;
- to withdraw consent at any time (where processing is based on consent).
Requests regarding data subject rights may be submitted by e-mail to info@premiumhem.se
If the Customer believes that their rights have been violated, they have the right to lodge a complaint with the competent supervisory authority, in particular in the EU Member State of their habitual residence.
9. Consent and Withdrawal
Where processing is based on consent, the Customer may withdraw such consent at any time by contacting the company at info@premiumhem.se . Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal and does not affect processing based on other legal grounds.
10. Cookies and Website Analytics
Companies’ websites use cookies to ensure proper website functionality, improve user experience, and analyze website usage.
10. Cookies and Website Analytics
Companies’ websites use cookies to ensure proper website functionality, improve user experience, and analyze website usage.
10.1. What are cookies?
Cookies are small text files stored on the user’s device when visiting a website. They allow the website to recognize the user and remember preferences.
10.2. Cookie control
Users may manage or delete cookies via browser settings. Disabling cookies may limit certain website functionalities.
10.3. Third-party links
The website may contain links to third-party websites. The company is not responsible for the privacy practices of such websites.
11. Amendments to the Privacy Policy
The company reserves the right to amend this Privacy Policy at any time to reflect legal or operational changes. The current version of the Privacy Policy is always available on the website https://premiumhem.se
Continued use of the website after changes indicates acceptance of the updated Privacy Policy.
1. Why should I read this privacy policy?
This Privacy Policy (‘policy’) describes how MB Adsera (hereinafter referred to as the “Company”, “we”, “us”, “our”) collects, uses, discloses, and stores your personal information and what statutory rights do you have. We protect your personal information under the EU General Information Protection Regulation (2016/679) (‘GDPR’) and other applicable laws. We may amend this policy unilaterally from time to time. Any such amendments will be effective immediately upon publication, therefore please visit our website regularly for the latest version of this policy.
2. Who We Are
We are: MB “Adsera”, company number 305662231, e-mail address: info@premiumhem.se
3. What We Collect and Receive
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
4. How We Use This Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
5. How This Information Is Shared
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Woocommerce to power our online store – you can read more about how Shopify uses your Personal Information here: https://woocommerce.com/gdpr. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
6. Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
7. Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
8. Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
9. Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
10. Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@premiumhem.se or by contact form provided at https://premiumhem.se/kontakta-oss/